Wiley

Jacobson

A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign Discusses changes to the AdWords interface as well as best practices in split testing, opt–in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third–party tools Includes an in–depth explanation of Googles free Web site testing and optimization tool: Website Optimizer Includes a Google AdWords gift card worth $25 (details inside book) With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file. Подробнее

Shiny Objects Marketing

LaBonte

» Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object.» – Michael Purcell, Senior Vice President, Product Development, Global Cash Card « Shiny Objects Marketing is a very simple and easy–to–understand approach to attracting customers.» – Catherine Monson, President, PIP Printing «Based on a very simple characteristic that most creatures on this planet have in common–attraction to shiny objects–LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same.» – Marc Anthony, President, Black Dot Wireless «In this world of mind–numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service.» – Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management. Подробнее

Destination Weddings For Dummies

Sardone

Want to have a wonderful wedding away from home? Destination Weddings For Dummies is your all–in–one guide to getting married out of town, giving you savvy tips on everything from making travel arrangements to hiring vendors to dressing the wedding party. Fron Vegas to the Vatican, this hands–on, practical resource helps you arrange a unique, unforgettable wedding anywhere in the world. Focusing on the various ways you can use the Internet in your planning, Destination Weddings For Dummies is filled with Web tips, shortcuts, and URLs, as well as instructions for creating your own digital wedding planner. You’ll see how to establish a realistic wedding budget and get your friends and family on board. Then, you’ll choose the perfect location; from Europe to the tropics to the open sea, we’ve done the scouting for you! You’ll also discover how to: Get married legally around the world Know who, when, and how to invite Create your own destination wedding Web site and blog Fit all the basics into your budget— from flowers and catering to the rings, photography, and music Hire wedding pros from a distance Decide on your ceremony’s style Dress the bride, groom, and the wedding party Communicate your plans to invited guests Compare wedding packages Save money on travel arrangements Test–drive your destination wedding site Organize fun wedding activities Handle various wedding emergencies If money is no object, you'll also see how to host a blowout wedding and make a splash when you splurge. Whether it’s a small, intimate ceremony in a Hawaiian garden or a large gathering on a yacht in the Mediterranean, Destination Weddings For Dummies is all you need to get married anywhere you choose with ease and in style! Подробнее

Excel 2007 Power Programming with VBA

Walkenbach

This book is a single reference that’s indispensable for Excel beginners, intermediate users, power users, and would–be power users everywhere Fully updated for the new release, this latest edition provides comprehensive, soup–to–nuts coverage, delivering over 900 pages of Excel tips, tricks, and techniques readers won’t find anywhere else John Walkenbach, aka «Mr. Spreadsheet,» is one of the world’s leading authorities on Excel Thoroughly updated to cover the revamped Excel interface, new file formats, enhanced interactivity with other Office applications, and upgraded collaboration features Includes a valuable CD–ROM with templates and worksheets from the book Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file. Подробнее

AutoCAD 2008 For Dummies

Byrnes

A gentle, humorous introduction to this fearsomely complex software that helps new users start creating 2D and 3D technical drawings right away Covers the new features and enhancements in the latest AutoCAD version and provides coverage of AutoCAD LT, AutoCAD?s lower–cost sibling Topics covered include creating a basic layout, using AutoCAD DesignCenter, drawing and editing, working with dimensions, plotting, using blocks, adding text to drawings, and drawing on the Internet AutoCAD is the leading CAD software for architects, engineers, and draftspeople who need to create detailed 2D and 3D technical drawings; there are more than 5 million registered AutoCAD and AutoCAD LT users Подробнее

Beginning Visual C++ 2008

Horton

Proudly presenting the latest edition of one of the all–time bestselling books on the C++ language, successful author Ivor Horton repeats the formula that has made each previous edition so popular by teaching you both the standard C++ language and C++/CLI as well as Visual C++ 2008. Thoroughly updated for the 2008 release, this book shows you how to build real–world applications using Visual C++ and guides you through the ins and outs of C++ development. With this book by your side, you are well on your way to becoming a successful C++ programmer. Подробнее

Astrology For Dummies

Orion

ication Date: 30 Mar 2007 | Series: For Dummies Learn how to get your precise horoscope, decipher astrological symbols, and benefit from the phases of the moon with A strology for Dummies, Second Edition. You’ll learn how to construct your birth chart, interpret its component parts, and use that information to gain insight into yourself and others. With easy–to–follow, hands–on guidance, you’ll discover how to: Identify the signs of the zodiac Understand the Sun, the Moon, the planets, the rising sign, and the 12 houses Discover the rulers of the signs Map your own horoscope (or a friend’s) Use astrology in daily life Capture the heart of each sign of the zodiac, and more! Astrology for Dummies, Second Edition demystifies astrological charts and uses plain English to show you how you can take advantage of the wisdom of the stars. Whether you’re looking to assess relationships, examine your potential, or make some basic decisions — like, when to go on a first date — Astrology for Dummies, Second Edition helps you discover how understanding your position in the cosmos illuminates the secret corners of the self, provides a key to understanding others, and even offers a glimpse into the future. Подробнее

Ambient Vibration Monitoring

Wenzel

In–operation vibration monitoring for complex mechanical structures and rotating machines is of key importance in many industrial areas such as aeronautics (wings and other structures subject to strength), automobile (gearbox mounting with a sports car body), rail transportation, power engineering (rotating machines, core and pipes of nuclear power plants), and civil engineering (large buildings subject to hurricanes or earthquakes, bridges, dams, offshore structures). Tools for the detection and the diagnosis of small changes in vibratory characteristics are particularly useful to set up a preventive maintenance policy based on the actual evolution of the state of the monitored machine or structure, as opposed to systematic a priori planning. Ambient Vibration Monitoring is the backbone of such structural assessment monitoring and control. It provides the possibility to gain useful data under ambient conditions for the assessment of structures and components. Written by a widely respected authority in this area, Ambient Vibration Monitoring describes the current practice of ambient vibration methodologies illustrated by a number of practical examples. Designed to aid the practical engineer with their understanding of the topic, it is the culmination of many years of practical research and includes numerous ‘real world’ examples. It also provides information on applicable solutions. This book will enable not only practitioners (in civil, mechanical and aerospace engineering), but also researchers and students, to learn more about the theory and practical applications of this subject. Подробнее

AutoCAD 2010 For Dummies

Byrnes David, 2013

AutoCAD is the hot computer-aided design software known for both its powerful tools and its complexity. AutoCAD 2010 for Dummies is the bestselling guide that walks you through this complicated program so you can build complex 3D technical drawings, edit like a pro, enter new dimensions, and plot with style. AutoCAD 2010 for Dummies helps you navigate the program, use the AutoCAD Design Center, create a basic layout and work with dimension, and put your drawings on the Internet. You'll soon be setting up the AutoCAD environment, using the AutoCAD Ribbon, creating annotation and dimension drawings, exploring 3D models, and cruising comfortably through AutoCAD 2010. Understand object selection and learn all about commanding and selecting, one-by-one selection, and perfecting selecting. Use the AutoCAD tool kit and learn to copy between drawings, manipulate images, and polish your properties. Turn on your annotative objects and say more in multiline text. Understand the anatomy of a dimension, then draw and edit your own. Get up to speed on how to create block definitions, insert blocks, and more. Discover techniques for setting up a layout in paper space. Push the boundary of hatch and define hatch objects. Learn to design in Web format and draw on the Internet with AutoCAD, the only limits are your imagination. AutoCAD 2010 for Dummies prepares you to use this powerful software to design and document your ideas in 2D and 3D. Подробнее

The Performance Pipeline: Getting the Right Performance at Every Level of Leadership

Drotter Stephen, 2011

The guide that defines the results required at each organizational level to sustain business success It's not enough to build a company full of people with leadership skills. The Performance Pipeline digs deep into the real work of executing business results at each leadership layer. Filled with lessons and examples from the author's 40 years of experience Shows how to set performance standards, make sure the right work is being done, and remove performance barriers Illustrates how leaders can make the transition to the next level and achieve full performance This book gives leaders in any industry an advantage over the competition. Подробнее

Speech Processing and Synthesis Toolboxes: With Speech and Electroglottographic Data Powered by MATLAB (+ CD-ROM)

Childers D.G., 1999

Strike a balance between theory and practice! With this text, you'll, find a balance between theory and practice that allows you to build your understanding of the basic concepts, assumptions, and limitations of the theory of speech analysis and synthesis. The methods for data analysis as well as the theoretical background are provided to help you comprehend the analysis results. And you'll be able to study the features and properties of speech as a signal without having to record data and write software to analyze the data. The text includes two CDs that contain stand-alone and MATLAB software and speech and electroglottographic data. The CDs illustrate the effects that speech models and speech analysis procedures have on the quality of synthesized speech. An extensive speech database provides numerous speech files and other data. Examples included in each chapter demonstrate how to use the software. The CDs allow you to: Calculate the parameters of linear prediction speech models. Examine procedures for converting the speech of one speaker to sound like that of another speaker (i. e., voice conversion). Analyze and alter the temporal structure of the speech signal. This allows you to automatically parse speech into various features, such as voiced segments, unvoiced segments, nasal and non-nasal segments, fricatives, stops, and more. Create speech with a high speaking rate or generate speech with a slow speaking rate. Adjust the parameters of the vocal fold model to change the vocal fold tension, length, thickness, mass, etc., in order to observe the effects of these parameters on the vibratory motion of the vocal folds. Подробнее

Hospitality Sales: A Marketing Approach

Shaw Margaret, 1999

What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book: Presents selling as the vital link between marketing and operations Explains concepts and practices with clear, real-world examples Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology Provides summaries and discussion questions at the end of each chapter Features a quick-reference glossary of important terms Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales. Подробнее

Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

Niemeier Stefan, 2013

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink of transformation. There is now an urgency with which conventional store-based retailers must now act and the extent of the challenges this change represents in strategic, organizational, and above all, technological terms. Reshaping Retail sets out the driving causes, current trends and consequences of a transformation in retail triggered by technology. The changes go far beyond making items available for sale on the internet. Starting by briefly setting the historical and business system contexts for retail and describe the role that technology has played in the creation of modern retail it then explains the underlying technological drivers behind the current revolution — radical changes in the capacity of both hardware and software, mobile telecommunications changes and the advances of the Internet. Ultimately, success will hinge on more than competence; it will come down to a way of thinking. Customer-centricity will need to be valued not just by the store owner, as in the past, but also by all employees in the organization. It will need to become embedded in their daily tasks. The same applies to technology, which must be at the center of the organization and recognized as such by everyone. With a combination of extensive desk and field research, interviews with leading retailers and technologists, together with the real world experience of practitioners in this area, Reshaping Retail will inspire and help store retailers to make the necessary transformation now to win in the new consumer driven world. Подробнее

Wealth, War and Wisdom

Biggs Barton, 2008

During our current years of political upheaval and dramatic market swings, it's important to look back on historic periods to gain insights into the direction of stocks and economic stability for investment opportunities today. In Wealth, War, and Wisdom, legendary Wall Street investor Barton Biggs has analyzed, for the first time, the major events of World War II and how they shaped the stock market and individual wealth from 1930 to 1945. No one before Biggs has traced this intersection, and the lessons for investing today are unparalleled. In Wealth, War, and Wisdom, Biggs discusses the performance of equities in both victorious and defeated countries. He then reveals how individuals preserved their wealth and explores whether or not public equities were able to increase in value and serve as a wealth preserver in spite of the ongoing battles. Besides examining the stock market, Biggs looks at how other assets, including real estate and gold, fared during this dynamic and devastating period. His unique account of the Second World War is lively and lesson-filled on life, politics, and survival, and completely relevant to predicting the way modern financial markets and the economy may act during times of uncertainty. Filled with in-depth insights and practical advice, Wealth, War, and Wisdom will help investors apply these original financial lessons directly, and beneficially, to today's turbulent markets. Подробнее

Cultural Globalization

J. Macgregor Wise, 2008

Cultural Globalization: A User's Guide is a personal and engaging journey through theories of culture and globalization. Drawing on extensive examples and interdisciplinary research, Wise explores concepts of culture, territory and identity in order to give students a new perspective on issues of globalization. Includes numerous examples from Asian, European, and North American youth culture and popular music Draws on interdisciplinary research from the fields of anthropology, cultural studies, cultural geography, and media studies Considers how global processes carry with them the ethical questions of how to act in the world and how to care for others Provides an original and stimulating overview of theories of culture and globalization, encouraging students think more broadly about the key issues. Подробнее

Matchmoving: The Invisible Art of Camera Tracking

Dobbert Tim, 2012

Get your foot in the studio door by learning the art of matchmoving Matchmoving is a technique that allows computer graphics to be inserted into live-action footage with correct position, scale, orientation, and motion. Also known as motion tracking, it's what allows movie monsters to run down Main Street and robots to run through crowds — and look real. Now this unique book from a top expert from Industrial Light and Magic teaches you the art of matchmoving. With step-by-step tutorials and pages of examples, this book first explains the basics and then shows you professional techniques, from 3D calibration and tracking, to stereoscopy, and more. Explains concepts and teaches professional techniques for successful matchmoving Authored by a top matchmove specialist from Industrial Light and Magic, who walks you through step-by-step tutorials and impressive examples Covers matchmoving basics, 2D tracking, 3D calibration and tracking, automatic tracking, cameras, integrating matchmoves, and stereoscopy Learn how studio visual effects professionals make all the right matchmoves with Matchmoving: The Invisible Art of Camera Tracking 2nd Edition. Подробнее

Handbook in Monte Carlo Simulation: Applications in Financial Engineering, Risk Management, and Economics

Brandimarte Paolo, 2014

Concentrating primarily on easily displayed theories and methodologies of Monte Carlo simulation, this authoritative book goes wider and deeper than any other and includes timely applications to the fields of financial engineering, risk management, and economics. Written by a well-known, international expert in the field, the book includes topics such as random number and variate generation, input modeling with real data analysis for adequate fit, Bayesian MCMC, and more. It is a handy reference for practitioners in the fields of finance, business, applied statistics, econometrics, and engineering. Подробнее

Three Russian Tales of the 18th Century: The Comely Cook, Vanka Kain, and Poor Liza

Chulkov Mikhail, 2012

For those who cannot read the language of the original texts, the lively and varied world of eighteenth-century Russian literature has been largely inaccessible. In this valuable collection, expert translator David Gasperetti presents three seminal tales that express the major literary, social, and philosophical concerns of late-eighteenth-century Russia. The country's first bestseller, Matvei Komarov's Vanka Kain tells the story of a renowned thief and police spy and is also an excellent historical source on the era's criminal underworld. Mikhail Chulkov's The Comely Cook is a cross between Moll Flanders, with its comic emphasis on a woman of ill-repute who struggles to secure her place in society, and Tristram Shandy, with its parody of the conventions of novel writing. Finally, Nikolai Karamzin's Poor Liza, the story of a young woman who kills herself over a failed love affair, set the standard for writing sentimentalist fiction in Russia. Taken as a whole, these three works outline the beginnings of modern prose fiction in Russia and also illuminate the literary culture that would give rise to the Golden Age of Russian letters in the middle of the next century. Подробнее

Risk Management and Financial Institutions: Fourth Edition

John C. Hull, 2015

The dangers inherent in the financial system make understanding risk management essential for anyone working in, or planning to work in, the financial sector. A practical resource for financial professionals and students alike, Risk Management and Financial Institutions, Fourth Edition explains all aspects of financial risk as well as the way financial institutions are regulated, to help readers better understand financial markets and potential dangers. Fully revised and updated, this new edition features coverage of new regulatory issues, liquidity risk, and stress testing. In addition, end-of-chapter practice problems and a website featuring supplemental materials designed to provide a more comprehensive learning experience make this the ultimate learning resource. Written by acclaimed risk management expert, John Hull, Risk Management and Financial Institutions is the only book you need to understand — and respond to financial risk. The new edition of the financial risk management bestseller describes the activities of different types of financial institutions, explains how they are regulated, and covers market risk, credit risk, operational risk, liquidity risk, and model riskFeatures new coverage of new regulatory issues, liquidity risk, and stress testingProvides readers with access to a supplementary website offering software and unique learning aidsAuthor John Hull is one of the most respected authorities on financial risk management. A timely update to the definitive resource on risk in the financial system, Risk Management and Financial Institutions + Website, Fourth Edition is an indispensable resource from internationally renowned expert John Hull. Подробнее

Statistical Physics

Mandl Franz, 1988

A book which enables readers to proceed by the quickest route to a particular topic, and teachers to select courses differing in length, difficulty and choice of applications. Подробнее

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