Wiley

Marketing 3: 0: From Products to Customers to the Human Spirit

Kotler Philip, 2010

Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0, and a few are moving into marketing 3.0. The greatest opportunities will come to marketers practicing 3.0. Marketing 1.0, or the product-centric era was that stage where companies appealed to the mind of customers by providing rational arguments why the customer should buy their product. Marketing 2.0, the customer-centric era was the new stage where companies tried to connect emotionally with the customers so that their preference would be based on a mind and heart connection with the company. Now that almost every organization claims to be customer-oriented, the strategy is no longer sufficient. We are witnessing the rise of Marketing 3.0 or the human-centric era. Instead of people being treated as consumers, they are treated as human beings who are active, anxious, and creative. They are no longer isolated but are connected. They are no longer unaware but are informed. They are no longer passive but are active. They want to participate in value creation. They want to satisfy deeper needs — not just traditional needs and wants. They want to live more creative and fulfilled lives. Marketing 3.0 is the latest stage where companies are seeking to connect with the customers' spirit in this age where customers want the company to assume more social responsibility for the issues that concern all of us (environment, poverty, disease, drugs... A company such as S. C. Johnson is connecting with all three customer touchpoints: mind, heart, and spirit. Подробнее

Angela Merkel: A Chancellorship Forged in Crisis

Crawford Alan, 2013

Angela Merkel was already unique when she became German chancellor: the first female leader of Europe's biggest economy, the first from former communist East Germany and the first born after World War II. Since 2010, the debt crisis that spread from Greece to the euro region and the world economy has propelled her to center-stage, making Merkel the dominant politician in the struggle to preserve Europe's economic model and its single currency. Yet the Protestant pastor's daughter is often viewed as enigmatic and hard-to-predict, a misreading that took hold as she resisted global pressure for grand gestures to counter the crisis. Having turned the fall of the Berlin Wall to her advantage, Merkel is trying to get history on her side again after reaching the fundamental decision to save the euro, the crowning achievement of post-war European unity. Merkel has brought Europe to a crossroads. Germany's economic might gives her unprecedented power to set the direction for the European Union's 500 million people. What's at stake is whether she will persuade them to follow the German lead. Angela Merkel: A Chancellorship Forged in Crisis is the definitive new biography of the world's most powerful woman. Delving into Merkel's past, the authors explain the motives behind her drive to remake Europe for the age of globalization, her economic role models and the experiences under communism that color her decisions. For the first time in English, Merkel is fully placed in her European context. Through exclusive interviews with leading policy makers and Merkel confidants, the book reveals the behind-the-scenes drama of the crisis that came to dominate her chancellorship, her prickly relationship with the U.S. and admiration for Eastern Europe. Written by two long-standing Merkel watchers, the book documents how her decisions and vision — both works in progress — are shaping a pivotal moment in European history. This is a most interesting read of how Angela Merkel has dealt with the Euro crisis, reflecting on her own unique upbringing and background, and how it may have influenced her decisions. An important read for anyone trying to understand the German leadership through the crisis. (Jim O'Neill, Chairman, Goldman Sachs Asset Management (coined the term BRICs to describe the group of major emerging nations, Brazil, Russia, India and China)). Подробнее

Essentials of Comparative Politics

Patrick H. O'Neil, 2012

Essentials of Comparative Politics introduces students to the concepts that political scientists use to study and compare political systems and the particulars of specific political systems. The fourth edition has been revised and updated to include the most current and relevant examples and scholarship. The text is available with a corresponding casebook of 13 country studies and a corresponding reader; the three components can be used individually or in any combination. Подробнее

Illustrated Navigation

Dedekam, 2013

Fantastic computer graphics systematically explain how to tune-your-yacht, keelboat or dinghy. This beautifully illustrated and well-organised book shows the reader step by step, how to trim their sails and rig for maximum performance. Ivar Dedekam's revolutionary approach to sail and rig tuning tackles the practical and realistic elements of tuning your boat as well as the theory of sail aerodynamics. The book covers the many variations in boat, sail and rig design. Подробнее

The Art of Deception

Mitnick, 2012

The world′s most infamous hacker offers an insider′s view of the low–tech threats to high–tech security Kevin Mitnick′s exploits as a cyber–desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought–after computer security experts worldwide. Now, in The Art of Deception, the world′s most notorious hacker gives new meaning to the old adage, «It takes a thief to catch a thief.» Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked–down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true–crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security. Подробнее

Autobiography of Mark Twain: The Complete and Authoritative Edition. Volume 2

Twain Mark, 2005

Mark Twain's complete, uncensored Autobiography was an instant bestseller when the first volume was published in 2010, on the centennial of the author's death, as he requested. Published to rave reviews, the Autobiography was hailed as the capstone of Twain's career. It captures his authentic and unsuppressed voice, speaking clearly from the grave and brimming with humor, ideas, and opinions. The eagerly-awaited Volume 2 delves deeper into Mark Twain's life, uncovering the many roles he played in his private and public worlds. Filled with his characteristic blend of humor and ire, the narrative ranges effortlessly across the contemporary scene. He shares his views on writing and speaking, his preoccupation with money, and his contempt for the politics and politicians of his day. Affectionate and scathing by turns, his intractable curiosity and candor are everywhere on view. Editors: Harriet E. Smith, Benjamin Griffin, Victor Fischer, Michael B. Frank, Sharon K. Goetz, and Leslie Diane Myrick. Подробнее

Leading in Times of Crisis: Navigating Through Complexity, Diversity and Uncertainty to Save Your Business

Dotlich, 2010

This book is designed to help leaders apply whole leadership lessons to the fundamental leadership dilemmas that keep leaders awake at night. The book explores how leaders developed their capacities for leadership and what they believe will be the key ways to prepare other leaders to meet these challenges in the future. Each section describes the challenges and includes specific tips for managing the challenges based on the interviews and research. The models are based on the authors′ personal observations of the executives they have taught and coached over the last three years through Oliver Wyman′s Delta Executive Learning Center, in addition to interviews with 20 current CEOs including William Weldon, CEO of Johnson & Johnson; Gregg Steinhoffe, CEO of Target; Mark Parker, CEO of Nike, and many others. David L. Dotlich (Eastsound, WA) is President of the Oliver Wyman Delta Executive Learning Center and a partner at Oliver Wyman Consulting, the world′s leading executive development firm. Peter C. Cairo (New York, NY) is a partner at Oliver Wyman Consulting and is former chairman of the Department of Counseling and Organizational Psychology at Columbia University. Stephen H. Rhinesmith (Chatham, MA) is a partner at Oliver Wyman Consulting and former president of Holland America Line. Подробнее

How To Sell Your Way Through Life

Hill N., 2010

Get the keys to success in both sales and life (with a new foreword by bestselling author Ken Blanchard) Napoleon Hill′s timeless classic, Think and Grow Rich , has the distinction of being the best read self–help book of the twentieth century. Not so well known is how Hill earned his livelihood before he wrote Think and Grow Rich . How to Sell Your Way Through Life , written in the depth of the Great Depression, explains how Hill spent many years perfecting his skills as a master salesman and sales trainer. The information is as relevant in today′s economy as it was in a time very similar to ours. How To Sell Your Way Through Life brings you the practical information that can only be obtained from the experience of success. This dynamic guide is based on the lives and careers of hundreds of salesmen who started with nothing and worked up to leading positions in their fields. Key advice presented includes Auto–Suggestion, your first step in salesmanship «Qualifying» your prospective buyer Neutralizing your buyer′s mind The habit of doing more than you are paid for How to budget your time Your master plan for getting a position Even if you′re just getting your start, How To Sell Your Way Through Life gives you the keys to success in both sales and life. Подробнее

Differentiate or Die

Trout, 2011

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real–world examples and his own unique insight to show you how to bind customers to your products for long–term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world. Подробнее

The City as a Tangled Bank: Urban Design Versus Urban Evolution

Sir Terry Farrell, 2013

Encourages planners and architects to look at, learn from, and, indeed, admire the nature of the forces that drive the change, and then work with them to nudge, anticipate and prepare for where it takes us. The author analyses the notions of urban design and urban evolution and examines whether or not they need be seen as opposing one another. Подробнее

Philosophy in The Twilight Zone

Carroll, 2012

Utilizing a series of essays examining the broad philosophical concepts embedded in Rod Serling′s series, The Twilight Zone , Philosophy in The Twilight Zone provides a platform for further philosophical discussion. Features essays by eminent contemporary philosophers concerning the over–arching themes in The Twilight Zone, as well as in–depth discussions of particular episodes Fuses popular cult entertainment with classical philosophical perspectives Acts as a guide to unearthing larger questions – from human nature to the nature of reality and beyond – posed in the series Includes substantial critical and biographical information on series creator Rob Serling. Подробнее

Mesoscale Meteorology in Midlatitudes

Markowski, 2012

Mesoscale Meteorology in Mid–Latitudes presents the dynamics of mesoscale meteorological phenomena in a highly accessible, student–friendly manner. The book′s clear mathematical treatments are complemented by high–quality photographs and illustrations. Comprehensive coverage of subjects including boundary layer mesoscale phenomena, orographic phenomena and deep convection is brought together with the latest developments in the field to provide an invaluable resource for mesoscale meteorology students. Mesoscale Meteorology in Mid–Latitudes functions as a comprehensive, easy–to–use undergraduate textbook while also providing a useful reference for graduate students, research scientists and weather industry professionals. Illustrated in full colour throughout Covers the latest developments and research in the field Comprehensive coverage of deep convection and its initiation Uses real life examples of phenomena taken from broad geographical areas to demonstrate the practical aspects of the science. Подробнее

Phytoplankton Productivity

Williams, 2012

Mesoscale Meteorology in Mid–Latitudes presents the dynamics of mesoscale meteorological Mesoscale Meteorology in Mid–Latitudes presents the dynamics of mesoscale meteorological phenomena in a highly accessible, student–friendly manner. The book′s clear mathematical treatments are complemented by high–quality photographs and illustrations. Comprehensive coverage of subjects including boundary layer mesoscale phenomena, orographic phenomena and deep convection is brought together with the latest developments in the field to provide an invaluable resource for mesoscale meteorology students. Mesoscale Meteorology in Mid–Latitudes functions as a comprehensive, easy–to–use undergraduate textbook while also providing a useful reference for graduate students, research scientists and weather industry professionals. Illustrated in full colour throughout Covers the latest developments and research in the field Comprehensive coverage of deep convection and its initiation Uses real life examples of phenomena taken from broad geographical areas to demonstrate the practical aspects of the science Подробнее

Religion as a Chain of Memory

Hervieu-Leger, 2012

This is a major new account of the nature of religion and its changing role in modern societies, by one of the most original French sociologists writing on religion today. In a stylish and accessible study, Hervieu–Leger addresses the problem of how to distinguish religion from other systems of meaning in modern Western society. The crucial point, she argues, is the chain of memory and tradition which makes the individual believer a member of the community. From this point of view, religion is the ideological, symbolic and social device by which individual and collective awareness of belonging to a lineage of believers is created and controlled. Modern societies, Hervieu–Lé:ger argues, are not more rational than past societies, but rather suffer from a kind of collective amnesia. They are less and less capable of maintaining a living collective ′chain′ of memory as a source of meaning. However, as major religious traditions decline, a range of surrogate memories appears, which also permit the contraction of collective identities. These ′small memories′ are creating an upsurge of ′emotional communities′ and the affirmation of ethno–religions within Europe and elsewhere. This book will be essential reading for students and scholars of theology, religious studies and sociology. Подробнее

English–Russian, Russian–English Dictionary Based on American rather than British English, this is among the first Russian dictionaries revised for the post–Soviet era. Includes new political terminology, new Russian institutions, new countries and republics and new city names. Contains 26,000 entries in the English–Russian section and 40,000 words in the Russian–English section. Irregularities in Russian declensions and conjugations appear at the beginning of each entry. Подробнее

Language and Philosophical Linguistics

Hawthorne, 2012

Philosophical Perspectives Volume 17, Language and Philosophical Linguistics, contains over 20 articles from leading philosophers of language and linguists. Подробнее

Advanced FPGA Design

Kilts, 2012

This book provides the advanced issues of FPGA design as the underlying theme of the work. In practice, an engineer typically needs to be mentored for several years before these principles are appropriately utilized. The topics that will be discussed in this book are essential to designing FPGA′s beyond moderate complexity. The goal of the book is to present practical design techniques that are otherwise only available through mentorship and real–world experience. Подробнее

IPSAS Explained

Muller-Marques Berger, 2012

Opening with a thorough description of the structure and organization of the IPSASB, the book goes on to give an overview of the principles of such key topics as the accrual basis of accounting as against cash basis, the history, scope and authority of IPSAS, the strategy of the IPSASB as well as the standard–setting procedures. Additionally the various measurement bases (cost, present value, fair value) are introduced. A special focus of the book is on the implications of the current financial crisis on public sector accounting. In the main section of the book each IPSAS (including the recently published exposure drafts) is presented in brief, focusing on the core content of the relevant standard. Ernst & Young is a global leader in assurance, tax, transaction and advisory services, employing over 135,000 people worldwide. Подробнее

Structural Condition Assessment

Ratay, 2012

In Structural Condition Assessment, editor–in–chief Robert T. Ratay gathers together the leading people in the field to produce the first unified resource on all aspects of structural condition assessment for strength, serviceability, restoration, adaptive reuse, code compliance, and vulnerability. Organized by the four main stages of a structural evaluation, this book provides an introduction to structural deterioration and its consequences, the business and legal aspects of conducting an evaluation, initial survey and evaluation techniques for various structures, and specific tests for five of the most common structural materials (concrete, steel, masonry, timber and fabric.) Подробнее

Introductory Statistics for Business and Economics Thoroughly revised, this volume teaches via good organization, clarity of presentation, review and problems. The integrative presentation of topics encourages an intuitive understanding of each statistical technique and analytical objective before moving on to formulae, examples and problem sets. Crucial issues of statistical analysis are introduced early on, and are re-emphasized throughout. With a large number of topics and statistical tactics arranged and presented, the book gives a spectrum of traditional and contemporary techniques of applied statistical analysis. Also included are 700 exercises which support the text objective to teach applications for statistical techniques. Подробнее

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