Roger I. Cartwright

Key Concepts in Information and Communication Technology

Roger I. Cartwright, 2005

Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world. ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study. Key Concepts in Information and Communication Technology is a comprehensive glossary with entries arranged alphabetically. It is designed to provide an easy reference guide to the bewildering array of terms and concepts that students are likely to encounter as part of their course. Complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for students undertaking courses where a knowledge of ICT is required. Подробнее

Mastering the Globalization of Business

Roger I. Cartwright, 2004

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding. Подробнее

Mastering Marketing Management

Roger I. Cartwright, 2002

Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department. Подробнее

Roger I. Cartwright

Книги

Художественная литература

Фантастика

Детектив

Детская литература

Юмор. Комиксы.

Кулинария

Эротика и секс (18+)

Семья