Robert H. Frank

The Return of Economic Naturalist: How Economics Helps Make Sense of Your World

Robert H. Frank, 2009

»The Economic Naturalist» is back with a whole batch of intriguing new questions and answers, drawn from his «New York Times» columns, that reveal how we really behave when confronted with economic choices. Do tax cuts for business owners really stimulate employment? Why shouldn't we just leave everything to the market? And why do we all save so little? Discover the answers to these and many more questions. With his trademark plain-speaking wit and insight, Robert Frank shows through dozens of examples how our personal choices about everything from paying for food and housing to large-scale policy decisions about taxation and the regulation of markets all boil down to the same simple economic principles, often resulting in the same wasteful mistakes. He shows that while our desires may be boundless, the resources necessary to satisfy them remain limited and argues that choices are always best made pragmatically — by carefully weighing the costs and benefits of competing options. This is a fascinating, entertaining and revealing collection full of insights that have more bearing than ever on our bank balances and our personal happiness. Подробнее

The Economic Naturalist: Why Economics Explains Almost Everything

Robert H. Frank, 2008

Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics. For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now he shares the most intriguing — and bizarre — questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense. Подробнее

Robert H. Frank

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