Piatkus Books

Robert Shemin, 2009

In this provocative and entertaining book, Robert Shemin, a multimillionaire and successful entrepreneur and motivational speaker, has a secret for you: rich people are not that smart. In fact, they're Idiots, and if you want the wealth and fulfilment you've always desired, you need to be an Idiot, too. In «How Come That Idiot's Rich and I'm Not?», Shemin shows how the average 'smart' person's tendency to over-think can be financially crippling, and reveals simple principles for getting and keeping spectacular wealth. Follow the 'Path of the Idiot' with Shemin and realise the mistakes that smart people invariably make: they take small steps, effectively paralysed by fear of failure, instead of acting decisively; their vanity prevents them from admitting ignorance, instead of finding the right person to help them achieve their dreams. By following Shemin's step-by-step programme, you'll be setting big goals, leaving your comfort zone, embracing the knowledge learned from failure — and reaping big rewards. Подробнее

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

Seth Godin, 2009

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer — and by extension transforming what we make and how we make it — Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. Подробнее

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