Palgrave

Roger I. Cartwright, 2002

Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department. Подробнее

Mastering Public Relations

Anthony Davis, 2007

»Mastering Public Relations» takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field. Подробнее

Studying Arts and Humanities

Catherine Bates, 2009

Clearly illustrated with examples of written work and useful interactive exercises, this guide will encourage independent learning, helping arts and humanities students to develop effective study habits and learn successful strategies for reading and writing about theoretical texts. Подробнее

Company Law

Janet Dine, 2010

This popular and very readable text is essential reading whether you are studying company law as part of a law, business or accounting degree, or at GDL/CPE conversion level. This is a complete guide in a concise, authoritative, readable and affordable book. It is fully updated throughout. Pedagogical features to enhance learning include case notes, summaries and exercises. Company Law is a complete and accessible guide to the legal framework in which companies operate. Logically structured and with a readable style, the text includes helpful summaries for each chapter, along with case notes. This new edition features a comprehensive treatment of the Companies Act 2006 and other developments arising. Подробнее

How to Write Better Essays

Bryan Greetham, 2008

Have you ever wondered why some people can produce a well-structured, relevant essay written in a style that seems to glide across the page with the minimum of fuss? Do you think some people simply have these skills, and others don't, and that there is nothing we can do about it? This book just might change your mind. Addressing each landmark stage of the essay writing process, How to Write Better Essays teaches you how to: analyse the question and break down difficult terms and concepts; brainstorm effectively and generate your own ideas; evaluate and criticise arguments; express your thoughts coherently and develop your own style of writing; plan and structure your essay from introduction to conclusion — and along the way, practical techniques show how to analyse, criticise, discuss and evaluate material, improve your style, revise your final draft and avoid plagiarism. Подробнее

Mastering Accounting

George Bright, 1990

This book provides a comprehensive introduction to the principles and practice of book-keeping and accounting. Throughout the text, real-life case studies are used to illustrate principles. There are many practical exercises (with answers) and activities included. A section of GCSE questions is given at the end of the book. Подробнее

Modern British History

Jeremy Black, 2000

Jeremy Black's text provides a thematic account of British history centering on the 20th century. To the traditional, chronological account of historic events, Black adds long range thematic chapters reflecting the full range of topics. These include political structures, ideologies, wars and international relations, economic history, social history as well as consumerism, media and mass communication. The coverage is further enlivened with exhibits providing supplementary background information on key personalities and pivotal events, case studies and numerous illustrations. Подробнее

Studying Law

Simon Askey, 2008

Studying Law provides an introduction to law and demonstrates in a structured way the key skills needed to study the subject. This book introduces both the fundamental legal skills to the successful study of law and provides an overview of the key classifications of English law. It makes the material accessible through clarity of explanation rather than through the dilution of content. It covers both written and oral skills. It includes the reproduction of the relevant part of a law report, together with detailed analysis of its structure and how it should be read.Concise and engaging, the text not only introduces the fundamental legal skills essential to the study of Law, but also provides an overview of the key classifications of English law. The new edition includes updates throughout including additional material on oral skills to include a guide to mooting. Подробнее

Family Law

Kate Standley, 2010

This text provides a clear, comprehensive and engaging account of this rapidly developing subject. In addition to dealing with the intricacies of statute and case law, it deals with the wider social and policy issues, current family law debates and proposals for reform. It includes up-to-date coverage of the latest major developments. Подробнее

Foudations of Marketing

Jon Groucutt, 2005

Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Подробнее

Intellectual Property Law

Tina Hart, 2009

A lively and accessible introduction to this highly complex and technical subject that covers the world of copyright, designs, patents and trade mark law. The authors combine backgrounds in academic teaching and top level private practice to produce an intellectually stimulating yet practical concise introduction to the subject. Подробнее

Intercultural Interaction: A Multidisciplinary Approach to Intercultural Communication

Helen Spencer-Oatey, 2009

Written in a highly accessible style and in four parts, this book provides rapid and authoritative access to current ideas and practice in intercultural communication. It draws on concepts and findings from a range of different disciplines and uses authentic examples of intercultural interaction to illustrate points. Подробнее

Key Concepts in Marketing

Jon Sutherland, 2004

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid. Подробнее

Mastering Communication

Nicky Stanton, 2009

Fully revised and updated, this new edition is essential reading for anyone wanting to improve their communication skills and knowledge of how communication works in organisations. Reflecting developments in information technology, communication research and twenty-first business practice, the text offers a significant contribution to the subject. Подробнее

Mastering Economic and Social History

David Taylor, 1988

A concise, up-to-date introductory text for first examinations, covering the period from 1750 to the present day. The book includes a wide selection of source material in keeping with the current trends in history teaching. Подробнее

Mastering Modern British History

Norman Lowe, 2009

For individual or classroom study, this revised 4th edition, brings British history up-to-date with new content on Britain under New Labour since 1997. Taking into account latest research and interpretations, the commentary is informative and enjoyable; the source material stimulating and enlightening. Подробнее

Key Concepts in Law

Ian McLeod, 2010

Legal terminology need not be intimidating, difficult and obscure. This book provides an ideal introduction to the meaning of the core vocabulary which confronts anyone approaching the study of Law for the first time. A particular feature is its explanation of how Latin words and phrases should be pronounced, as well as what they mean. Подробнее

Legal Theory

Ian McLeod, 2010

Why do some rules have the status of law while others do not? Is law simply a matter of rules anyway? What is justice? This updated new edition of Legal Theory asks questions such as these, discusses topical issues such as assisted suicide, and explains some of the answers which legal theorists have given from Ancient Greece to the present day. Подробнее

Mastering Advanced English Language

Sara Thorne, 2008

Written primarily for AS and A-Level English courses, but of interest to university students on related courses, this book is designed to make an intuitive understanding of language explicit. By focusing on language use in different contexts, it encourages an investigative and interpretative approach. It provides the core theoretical knowledge required for tackling a wide range of tasks and aims to develop awareness of both the nature and the function of language. This revised edition fine-tunes the content, presentation and style of the previous edition, and offers more scope for active reading and experimentation with practical analysis, more relevant examples and additional material that will appeal to contemporary readers. Подробнее

Mastering Personal Finance

John Gorham, 2007

Personal financial planning is a life skill that involves both knowledge of theory and the ability to apply this theory to practice. Personal Finance aims to equip you with the competence needed to confidently navigate your way around the complex world of finance and ensure you are considering your options at the earliest opportunity, even if there is limited scope for you to act in the present time. Borrowing, insurance, taxation and pensions are all discussed in detail. The book also includes sections on making your money work for you, and suggestions for success at personal finance. Подробнее

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