Kogan Page

Gutmann Joanna, 2013

The minute-taker is one of the most important and powerful people in a meeting and they should use this opportunity to develop knowledge, broaden horizons and build credibility within the organization. Taking Minutes of Meetings, 3rd edition is an easy to read 'dip-, dip-out' which shows you how to confidently arrange meetings and produce minutes. It provides hands-on advice about the sections of a meeting; the agenda; personal preparation; taking notes; accuracy; structuring notes; writing up the minutes and recording decisions and actions. It is ideal for anyone new to taking minutes and professionals looking to brush up their technique. Подробнее

Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development

Lewis Sarah, 2011

Appreciative Inquiry (AI) is one of the most exciting and increasingly recognized concepts being used to facilitate organizational change. This book studies AI in depth, illustrating the method of asking particular questions and envisioning the future, encouraging staff to consider both the positive and negative systems in place and to recognize the need to implement change. It demonstrates how AI can be practically applied by combining the skills, perspectives and approaches presented here into a practical conversational approach to organizational challenges. It also takes a look at other techniques used to create change through conversation. Case studies from organizations that have already integrated conversational methods into their change management practice show why the processes are valuable, why they are effective, and how to generate such conversations yourself. Written in jargon-free language, this is an excellent resource for discovering the benefits that conversational techniques can have on an organization and its performance. Подробнее

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Lindstrom Martin, 2012

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as: how advertisers and marketers target children at an alarmingly young age — starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Подробнее

Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

Arthur Charles, 2014

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business. Подробнее

What Next After School? All You Need to Know About Work, Travel and Study

Holmes Elizabeth, 2014

What Next After School? has established itself as a key guide for helping students to understand the many options available to them as they approach the end of their school years, including education options (academic as well as vocational training), gap years, the world of work, and practical issues such as finances, debts and insurance. This new 11th edition also includes case studies illustrating how other students have adapted to life after school, as well as detailed information on making the most of the decisions facing all school leavers. Подробнее

Dealing With Difficult People

Roy Lilley, 2010

Looks at individual behaviour, what drives it and how to cope with it. This title covers different angles including: recognizing the seven types of difficult person, what conflict is and how to handle it, handling aggressive people, motivating lazy colleagues, and dealing with difficult customers and handling complaints. Подробнее

Decision Making and Problem Solving Strategies

John Adair, 2010

Managers and leaders of different levels need to ensure that the best decisions are taken, problems are solved in the optimum way, and the creative ideas and innovations so necessary for business flow freely. This title helps you to master the processes of practical thinking which lie behind decision making, problem solving and creative thinking. Подробнее

Develop Your Assertiveness

Sue Bishop, 2010

Offers simple techniques to enable you to become more assertive. Packed with examples and exercises, this self-help guide covers topics such as: the importance of choice behaviour; tension control; self-awareness and self-esteem; relationships; making and refusing requests; dealing with problem people, and tricky situations. Подробнее

Develop Your Leadership Skills

John Adair, 2010

Offers insights into recognizing and developing individual leadership qualities, acquiring personal authority, and mastering core leadership functions such as planning, communicating and motivating. Suitable for those who wish to improve or develop their leadership skills, this guide provides a framework for becoming an effective leader. Подробнее

Develop Your NLP Skills

Andrew Bradbury, 2010

Neuro Linguistic Programming (NLP) is one of the most powerful communication tools available. This title helps you to grasp basic NLP concepts and techniques which should result in real improvements in various aspects of your professional and social activities. Подробнее

Develop Your Pr Skills

Lucy Laville, 2010

A guide to maximising your company's potential through effective PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers. Подробнее

Effective Customer Care

Pat Wellington, 2010

A guide to creating effective customer service. It covers various aspects of the customer care process including how to: understand what the customer wants, not what you think they want; stop losing business and gain market share; and, get a better level of service from internal customers and build long term relationships with customers. Подробнее

Effective Financial Management

Brian Finch, 2010

Financial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business. This title offers advice on raising money for a business and includes useful information on accounting and reporting and communicating effectively with a wide range of stakeholders. Подробнее

Executive Writing Skills for Managers

Fiona Talbot, 2009

Deals with the English business writing you need at the top of your career. This title focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. It is suitable for those who have to excel in their English business writing. Подробнее

How to Deal With Stress

Stephen Palmer, 2010

Shows how to manage stress calmly and efficiently. This book shows how to identify the underlying causes of stress and presents a structured plan to manage both the causes of stress and their effects. It includes tips on topics such as time management, exercise, nutrition and relaxation techniques. Подробнее

How to Manage Meetings

Alan Barker, 2007

Meetings are important business and social activities. We meet with other people to learn, to exchange information, and to take decisions. This work provides guidance on how to get meetings right. It talks about such topics as appropriate preparation, maximizing participation, understanding group dynamics, effective chairing, and how to follow up. Подробнее

How to Motivate People

Patrick Forsyth, 2010

Staff are ever more demanding of their employers. They want to be consulted, appreciated and, more importantly, they want to enjoy their work. This title shows you how to inspire individuals or teams to develop. It clarifies the underlying principles for motivating staff to get results and maximise performance. Подробнее

How to Sell Yourself

Ray Grose, 2010

Everyone working in an organisation has seen unworthy executives advance up the corporate ladder while more competent alternatives have been overlooked. Why does this seemingly unfair situation occur over and over again? This title includes guidelines on how you can sell yourself, particularly how you can develop and manage your image for success. Подробнее

How to Understand Business Finance

Brian Helweg-Larsen, 2010

The modern marketplace is increasingly unpredictable and there is a need for non-financial managers to understand the financial and management accounting process. This book provides a course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. Подробнее

How to Write Effective Business English

Fiona Talbot, 2009

Offers guidance to both native and non-native English writers on how to create clear messages and understand how English is used internationally in business. This title uses real life business scenarios to develop your skills and give answers even your boss may not know. Подробнее

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