Groucutt Jonathan

Groucutt Jonathan, 2004

'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels. Подробнее

Business Degree Success

Groucutt Jonathan, 2008

This is a practical skills guide for those studying business and management-related subjects at undergraduate level. Written in a one-to-one style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, interweaving both business studies and the real workings of business. Подробнее

Groucutt Jonathan

Книги

Художественная литература

Фантастика

Детектив

Детская литература

Юмор. Комиксы.

Кулинария

Эротика и секс (18+)

Семья