Aaker David

Strategic Market Management
, 2007
Using various concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book outlines the five competencies that spark successful, strategizing. This book illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making. Подробнее

Книги

Художественная литература

Фантастика

Детектив

Детская литература

Юмор. Комиксы.

Кулинария

Эротика и секс (18+)

Семья