Relationship Selling

Жанр: McGraw-Hill
Автор:
Издательство:
McGraw-Hill
Год:
2009
Количество страниц:
456
Формат:
PDF (22.80 МБ)
Дата загрузки:
16 декабря 2011
Описание:
Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

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