Barron's Ed

Dictionary of marketing terms 3rd
, 2000
Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms. Подробнее
Human resources 2nd This updated title focuses on all aspects of dealing with employees, including structuring job guidelines and interviewing and hiring applicants, the latter including, doing background checks in a post-9/11 world. Other topics covered include determining wage and salary guidelines, managing employee benefits, compliance with HIPPA (health insurance privacy regulations), FMLA (family leave regulations) compliance, at-work policies on e-mail and internet usage, and much more. Подробнее
Interior Design Course Not every home owner or apartment dweller can afford to hire an interior decorator, but this book and a bit of do-it-yourself spirit are all that’s needed to give living interiors an elegant, professionally finished look. Presenting all the design principles and techniques needed for creating beautiful rooms, Interior Design Course advises readers on how to think visually and develop distinctive, personal styles of their own. The book is organized into units that reflect interior design courses offered at leading schools. Step-by-step tutorials guide readers through the entire design process, starting with planning the space, then instructing on choosing color schemes and furnishings, and working with a variety of materials. Separate units focus on design principles pertaining to the suburban home the urban live/work loft apartment utilitarian bathroom and kitchen design commercial interiors, including restaurants, retail spaces, and offices. There is also a chapter on becoming a professional interior designer, with advice on preparing a portfolio and marketing one’s skills. A gallery of finished examples by professional designers and advanced students presents scores of beautiful and instructive color photos. Here in a single volume are the insights and techniques for producing handsome, highly professional-looking designs. More than 300 color illustrations. Подробнее
Operations management
, 1999
This book details the operations and production processes, considering such factors as costs, quality, speed of delivery, and flexibility of businesses. The authors also set up paradigms for managment decision-making, explain the detials of forecasting needs for goods and services, and much more. Подробнее
Painless vocabulary If you think that developing a large vocabulary means dreary and painful memorizing of hundreds of words, this book has good news for you. You can develop the word power that will help you achieve high grades—and enjoy yourself while you learn! Each of 20 chapters introduces 15 new words, first placing them in a brief, entertaining essay, and then discussing their meanings and the ways they can be used. “Brain Tickler” questions that follow challenge your skill at word definitions, and sidebars help you avoid vocabulary mistakes while you pick up interesting facts about word origins and usage. When you reach the end of this book you’ll discover to your delight that your vocabulary has increased many times over—and your grades have also risen. Just as important, you’ll discover that you’ve had fun learning! Подробнее
Publicity and public relations 2nd
, 2001
Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations. Подробнее
Spelling the Easy Way 4th Even in today’s era of computer spell checking, it’s important for everybody to know how to spell words correctly. For those of us who speak and write in English—with its countless exceptions to spelling rules—that’s easier said than done. This book will help students, businesspeople, and everybody else master the art of spelling. The authors examine reasons why we misspell, then offer tips for improvement. Their methods include learning basic spelling rules, developing memory devices, and acquiring the habit of using a good dictionary. The authors explain homonyms and homophones, provide lists of frequently misspelled words, and present hundreds of quick-check exercises designed to improve every reader’s spelling. Подробнее
Traveller's language guide: Russian Up-to-date in content, beautifully illustrated with color photos, packed with bilingual lists of vital words and phrases, and overflowing with helpful travel advice, this book is a perfect take-along for both business and vacation travelers to Russia. Page edges are color-tipped—a different color for each section—so that on-the-go travelers can refer to any one of 17 separate general topics and find the information they're looking for in a hurry. Подробнее
Writing effective letters, memos, e-mail
, 2004
Titles in Barron’s Business Success series are quick reads for busy people. They advise career-minded men and women on how to succeed at all levels of management, marketing, and other business undertakings, with emphasis on survival in the corporate environment. This book helps make business writing easy, with tips on matching business language to the proper format—memos, reports, proposals, letters, and more. This new edition also gives attention to e-mail, which in recent years has become a dominant medium for business communication. An appendix presents a quick-reference grammar guide, and cartoon-style line art captures the author’s light approach. Подробнее
2001 German and English Idioms
, 1995
Two separate alphabetical listings give definitions in German-to-English, and English-to-German. The definition of each idiom is followed by an illustrative sentence in both languages. Bilingual appendices touch on irregular verbs, standard abbreviations, and related language topics. Подробнее
2001 Italian and English Idioms This thoroughly revised new edition translates the most frequently used Italian and English idioms and phrases in two separate bilingual lists. Phrases are alphabetized according to each one's key word for quick reference. Подробнее
501 Italian Verbs (+ CD-ROM) Barrons is today and always has been the Number-One reference source for verb usage in virtually every major language. Leading all competition, the best selling» 501 Italian Verbs» beats all less well-established rivals with its brand-new 3rd edition. Its printed in two colors, it features tinted page edges for ease of reference, and it comes with extra help for Italian language students in the form of a CD-ROM. The book presents the most important and most commonly used Italian verbs arranged alphabetically with English translations in chart form, one verb per page, and conjugated in all persons and tenses, both active and passive. The accompanying CD-ROM gives students practice exercises in verb conjugation plus a concise grammar review. This combined book and software package is a comprehensive guide to Italian verb usage with a wealth of reference material and language tips, including a bilingual list of more than 1,250 additional Italian verbs, helpful expressions and idioms for travelers, and verb drills and short tests with all questions answered and explained. Подробнее
501 Spanish Verbs (+ CD-ROM) Barron’s is today and always has been the Number-One reference source for verb usage in virtually every major language. Leading all competition, the best selling 501 Spanish Verbs beats all less well-established rivals with its brand-new 6th edition. It’s printed in two colors, it features tinted page edges for ease of reference, and it comes with extra help for Spanish language students in the form of a CD-ROM. The book presents the most important and most commonly used French verbs arranged alphabetically with English translations in chart form, one verb per page, and conjugated in all persons and tenses, both active and passive. The accompanying CD-ROM gives students practice exercises in verb conjugation plus a concise grammar review. This combined book and software package is a comprehensive guide to Spanish verb usage with a wealth of reference material and language tips, including a bilingual list of more than 1,250 additional Spanish verbs, helpful expressions and idioms for travelers, and verb drills and short tests with all questions answered and explained. Подробнее
Accounting Handbook The new edition of this authoritative reference volume belongs on the bookshelf of every accountant, bookkeeper, accounting manager, business manager, and student majoring in business administration. Its early chapters present an overview of financial accounting with focus on financial statements, reporting requirements such as the Sarbanes-Oxley Act and Corporate governance, management/cost accounting, analysis of financial statements, and up-to-date information on taxation. The major section that follows is a nearly-500-page A-to-Z dictionary of accounting terms, defining everything from Accelerated Cost Recovery System to Zero-Base Budgeting. Concluding chapters cover information technology (IT), quantitative methods for accounting, auditing, personal financial planning, governmental and nonprofit accounting, forensic accounting, and international accounting. Added features include tables, diagrams, and extensive appendices. Подробнее
Dictionary of Business Terms Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing, real estate, and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives. Подробнее
Dictionary of Finance and Investment Terms
, 2006
More than 5,000 terms related to stocks, bonds, mutual funds, banking, tax laws, and transactions in the various financial markets are presented alphabetically with descriptions. Readers will also find a helpful list of financial abbreviations and acronyms, as well as illustrative diagrams and charts. Here’s a valuable short-entry dictionary for business students, as well as for office reference and the home bookshelves of private investors. Подробнее
Economics Books in Barron’s “Business Review Series” are intended mainly for classroom use. They make excellent supplements to main texts when included in college-level business courses. In adult education and business brush-up programs they can serve as main textbooks. All titles in this series include review questions with answers. This expanded, updated text explains plotting and understanding economic graphs, market equilibrium and the nature of the price system, macroeconomics, microeconomics, and the dynamics of international trade. Подробнее
Finance Books in Barron’s “Business Review Series” are intended mainly for classroom use. They make excellent supplements to main texts when included in college-level business courses. In adult education and business brush-up programs they can serve as main textbooks. All titles in this series include review questions with answers. This expanded, updated text explains plotting and understanding economic graphs, market equilibrium and the nature of the price system, macroeconomics, microeconomics, and the dynamics of international trade. Подробнее
How to Write Better Business Letters Updated to reflect uses of current word processing software and Internet communication, as well as to review standard business correspondence formats, this book instructs on how to write effective examples of every kind of business letter. It presents about 75 model letters in categories that include credit applications, letters of inquiry, orders of goods and services, formal business announcements, letters of recommendation, and sales promotional letters of the type used by direct marketers. This book also features examples of different letter formatting styles. The newly expanded chapter on e-mail correspondence includes discussion of effective presentation of Internet resumes. Подробнее
Law Dictionary (Trade Edition) A quick-reference source for lawyers, law students, legal professionals, and the interested layperson, this book defines more than 3,000 legal terms in non-technical language, but without sacrificing legal accuracy. Terms apply to civil procedure, commercial and contract law, constitutional law, criminal law, property law, and torts. This title is also available in a smaller “mass market” edition. Подробнее

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